Some 3.3 million people are now lonely all or most of the time, according to the Office for National Statistics.
Local initiatives are finding innovative ways to support their community.
The Talk Listen Care team of the Chapel Hall café at Emmanuel’s Yard provides a listening ear and craft activities for anyone who wants to connect with others.
Up to 100 people of all ages join every Friday and Saturday, creating anything from cards to jewellery.
The Wiltshire Times spoke to volunteer JoAnne Huntley, café crafter Dave Bryant and manager Tom Whiley about the initiative.
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