Jurys Inn hotel set to receive new name and investment in rebrand

The Fleming Way hotel, which opened 13 years ago, will change its name to Leonardo Hotel.

It is part of a growth strategy by the hotel group which announced that the remaining 35 Jurys Inn hotels in the UK and Ireland will take on the name of their sister Leonardo brand by the autumn.

The 229-bedroom Swindon hotel is expected to receive investment and a reshake to make it more "fresh" and "engaging" but it is not known exactly when the changes will take place.

A spokesman for the Jurys Inn and Leonardo Hotels UK and Ireland group said: "In line with the Leonardo brand, each hotel will be four stars and will therefore have significant investment to align with Leonardo’s high-quality, unique, and interior design. 

"Beyond the rebranding, there are plans for further enhancements across a range of products and services which will be announced in due course."

Leonardo Hotel in London

The prominent £20m Swindon hotel opened back in 2009 and is less than a 10 minute walk away from the train station.

Managing director of the hotel group Jason Carruthers said: "We believe that the most effective way to achieve our exciting ambitions and growth plans for the business is to rebrand Jurys inn to the Leonardo brand - combining the key elements of the Jurys Inn operating platform with the existing Leonardo brand design and expanding reputation.

"With this rebranding programme, Leonardo Hotels will accelerate its momentum as one of the fastest-growing brands in Europe and strengthen our position as one of the UK and Ireland's leading hotel groups.

"The Leonardo brand identity will also be refreshed across the entire Group, making it more contemporary and engaging.

"Beyond this rebranding programme, we have very ambitious plans to continue growing our footprint in the UK and Ireland through new acquisitions and developments."

The Swindon branch underwent a £2m refurbishment back in 2018 where bedrooms were furnished in green and purple with light wooden decor.

Jurys Inn and Leonardo Hotels UK and Ireland have already invested around £100m in new hotels and refurbishments over the last four years.

The Jurys Inn hotel chain was acquired by Fattal Hotel Group, owned by billionaire David Fattal, in 2017 for £800m. 

Mr Carruthers told the Sunday Independent that there was "always an intention" of bringing Leonardo Hotels and Jurys Inn hotels together after Jurys became part of the Fattal group.