A REPORT has been released indicating that women in Swindon would like one piece of clothing more than anything else for Valentine's Day.

The survey has revealed that the way to a woman's heart in the town is not with flowers, chocolates or sexy lingerie but with a pair of jeans.

Swindon Designer Outlet surveyed more than 2,000 people and found that 36 per cent of women would choose jeans as their favourite item of clothing, with only four per cent of women favouring underwear.

The results also burst the "women are obsessed by shoes" myth by showing that only 12 per cent of women put shoes as their number one item.

Perhaps the most shocking statistic is that more than one quarter of women favours their jeans so much so they wouldn't give them up for a romantic night out with their partner.

However, when men were asked to give up their favourite piece of clothing - the T-shirt - 60 per cent of them would give it up, in favour of a night of romance with their partner.