A MUM from Royal Wootton Bassett set up a company selling fancy dress for children which can withstand their hyperactive energy.

Roxanne Muller started the business in July 2020 from her home after she struggled to find costumes for her children which did not break or become uncomfortable after being worn once.

She fulfils orders for Wolf Pup Clothing whenever she’s not looking after her daughter or working 9-to-5 shifts in sales for higher education supplies.

Roxanne said: “My mission in life is all about the youth and the next decision makers of the world.

“I’ve worked in sales my whole life and had a passion for fancy dress through helping my daughter go to costume parties. So, when my sister told me she too had struggled to find good dresses for her own daughter, I thought I’d give it a go.

“The quality of the fabrics is key - I don’t compromise on that for the sake of a quick profit. This is a long-haul effort.

“The best part is seeing pictures of children meeting their heroes while in their full costume. It’s important that they are given the space and freedom to be children.

“Running my own business is amazing because I have the independence of driving the direction for the work and offering a service that is important to people while hopefully changing the status quo of fancy dress.”

The online shop stocks costumes for a variety of characters and occasions.

The After 12 series features a selection of discounted items that ‘didn’t make it home by midnight’, as in the Cinderella story, and so became a little worn but are still wearable.

Roxanne added: “As a mother, there was nothing that warmed my heart more than watching my little one do the same dance scene over and over, or acting out scenes from their favourite movie, or dressing up as one of their most-loved book characters.

“This is what drives us to provide beautiful handmade garments that will bring joy to your child's day - dresses that are not only great quality but inspiring.

“Dressing up is a fun and stimulating way for your child to immerse themselves in fantasy worlds of princesses, superheroes, and aliens – and we’ve got the perfect costumes to help them do this.

“From everday dresses to fairytale princesses, let your child’s imagination run free.”

For more information, visit the website www.wolfpup.co.uk