Dessert 4 You shop opens in Swindon town centre

Dessert 4 You now fills a previously empty unit opposite Sports Direct and is hoping to cater to shoppers who might also have a sweet tooth. 

The store is the brainchild of 37-year-old businessman Malik Waseem, who has also operated two phone shops in the town centre for more than five years.

The Regent Street store offers all the treats you might expect from a store named Dessert 4 You including cakes, cookie dough, ice cream, gelato, sorbet, sundaes, crepes and waffles. 

The new Dessert 4 You store in Swindon town centre (Image: Malik Waseem)For those wanting something more substantial, there is also a range of sandwiches and paninis on offer.

Also on the menu to wash the food down is tea, coffee, frappes, slushies and smoothies.

The store recently celebrated its grand opening with a balloon arch, and is now open for business on Monday to Saturday from 8am-10pm and and Sunday from 10am-8pm. 

The business also delivers via all the usual food delivery companies - Uber Eats, Just Eats, Deliveroo - just in case people aren't in the area for a spot of retail therapy.