A new shop will open in the Swindon Designer Outlet next month.

The latest addition to the Rodbourne retail destination is set to welcome its first customers in December.

Signs covering the empty unit next to Jack Wills advertises the arrival of Russell and Bromley with the words “Watch this Space”.

The London fashion brand sells men’s and women’s shoes along with a range of stylish handbags.

The new store will open “early this December”, just in time for Christmas.

Swindon Advertiser: The Russell & Bromley shop in Swindon's Designer Outlet will open soonThe Russell & Bromley shop in Swindon's Designer Outlet will open soon (Image: Newsquest)

A short walk away, on the other side of Calvin Klein, skincare and cosmetics retailer Clarins is getting ready to open its own shop, while Sign of the Times and Jack Antony have also occupied nearby units in recent months.

Christmas decorations currently cover the McArthur Glen retail village, and bookings are being taken ahead of the the Enchanted Wardrobe experience which will set up a winter wonderland from December 2 to 24.

Families can step into the wardrobe and enter a snow-frosted spectacle full of storybook characters, craft magic wands, take spectacular photos, keep an eye out for the talking wishing well hidden among the trees, and meet Santa himself.