Two new shops have opened at the Swindon Designer Outlet in one weekend.
Hoardings for both brands covered empty units in the Rodbourne retail village earlier this month while work was carried out to set up the stores.
The coverings have now come down and staff rolled out the red carpet to welcome their first customers into the big-name brands' latest branches.
Swarovski, which used to be based next to Yankee Candle, is now near New Balance.
A spokesperson for the McArthur Glen site said: "Get ready to sparkle and shine as Swarovski returns to Swindon Designer Outlet.
"Offering the finest quality crystals, genuine gemstones, and created stones, plus beautiful jewellery, accessories, and lighting, you'll be sure to find something special to add a touch of glamour to your life."
Elsewhere, beauty product specialist Clarins has opened next to Carvela.
The Outlet's spokesperson added: "It's not just Black Friday you can look forward to! We are delighted to welcome Clarins to Swindon Designer Outlet.
"Beginning in Paris in 1954, when Jacques Courtin-Clarins opened his first Clarins Institute with the pioneering belief that well-being and happiness were inextricably linked to beauty.
"Almost 70 years later they offer iconic skin care, plant-enriched make-up, and results-driven professional treatments."
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