Swindon's most polluted road is set to have digital signs installed in a bid to improve air quality there.
Swindon Borough Council declared Kingshill Road an Air Quality Management Area in 2018 because the levels of the dangerous pollutant nitrogen dioxide were significantly above the 40 micrograms per cubic metre allowed in government regulations.
The steep road lined by houses runs between Old Town and West Swindon.
The council was recently granted an air quality grant of £149,000 by the Department for Environment, Food and Rural Affairs which will fund the signs in the hope of cutting emissions along the road.
The money will also be used to help pay for engagement campaigns aimed at reducing air pollution.
The council is currently conducting a survey among Swindon residents in order to “gauge their views and understanding of air quality”, said councillor Jim Grant, the cabinet member for communities and joint working.
He said: “We also want to encourage residents to think carefully before burning materials that can be disposed of through normal refuse or garden waste collection services, and to try to incorporate active modes of travel such as walking and cycling, or taking public transport into their daily lives.”
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