A brand new cosmetics store is set to open at Swindon Designer Outlet next month.

Rituals Cosmetics is set to open a new store at the McArthurGlen retail village in February.

The brand describes itself as dedicated to sustainable and personal wellbeing in the beauty luxury industry offering a range of body care, home fragrances, natural skin care and home wear products.

Founded in Amsterdam in 2000, it has since opened stores in over 36 countries with locations in London, Paris and Hong Kong with more than 1000 stores and 3480 shop-in-shops.

A spokesperson for McArthurGlen Designer Outlet Swindon said: “We recently celebrated openings of several stores, including Clarins, Castore, Swarovski and Russell & Bromley, and are excited to announce we have Rituals coming to the Centre this February.

“We look forward to the new store opening and providing the incredible savings and unparalleled experience our customers value and enjoy.”

Rituals focuses on 90 per cent natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material.

The company is also a supporter of three charities aiming to be “the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future”.