The location of Swindon Designer Outlet’s latest store has been revealed this week.

McArthurGlen announced earlier this month that Rituals Cosmetics would be joining the ranks at the Rodbourne retail village in February.

The brand was originally founded in Amsterdam in 2000 and describes itself as being dedicated to sustainable and personal wellbeing in the beauty luxury industry.

Swindon Advertiser: Rituals Cosmetics will open in Swindon in February.Rituals Cosmetics will open in Swindon in February. (Image: Dave Cox)

With stores in more than 36 countries, Rituals Cosmetics offers a range of body care, home fragrances, natural skin care and home wear products.

The location for the incoming store has now been revealed after hoardings went up to cover an empty unit in the Outlet in the past few days.

Rituals Cosmetics’ new home in Swindon will be situated next door to Tommy Hilfiger, close to the West Entrance to the shopping location.

Swindon Advertiser: Rituals Cosmetics will be situated next to Tommy Hilfiger at the Outlet.Rituals Cosmetics will be situated next to Tommy Hilfiger at the Outlet. (Image: Dave Cox)

Alongside featuring the brand’s logos and designs, the hoardings read “opening soon” but no specific date was given.

The sign also said: “Happiness can be found in the smallest things. It is our passion to turn everyday routines into more meaningful moments.

“Your Body. Your Soul. Your Rituals.”

This is the latest in a series of comings and goings at the Outlet this year which has already seen the departure of the popular Curated Makers store in January.