The opening date for a brand new beauty store at Swindon Designer Outlet has been revealed.

It was announced by McArthurGlen in January that Rituals Cosmetics would be joining the ranks of shops at the Rodbourne retail village.

Hoardings were erected around the empty unit beside Tommy Hilfiger, revealing the new home for the beauty brand.

Rituals has now announced that the shop will open on Thursday, February 8, with exclusive offers available to its first Swindon customers.

UK and Ireland managing director said: “We are so excited to be opening this store in the Swindon Designer Outlet, expanding the Rituals interactive experience in the UK.

“Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life.

“The new Rituals store will help customers achieve a sense of well-being by finding the perfect products that will help them to balance the body, mind and soul.

On Saturday, February 10, there will be an exclusive luxury goody bag for the first 200 customers who make a purchase.

Customers will be gifted a complimentary Hand Wash to enjoy, with a spend of £60 or more.

Rituals was originally founded in Amsterdam in 2000 and describes itself as being dedicated to sustainable and personal well-being in the beauty industry.