A hotel near Swindon will feature on a Channel 4 TV show every night this week.
The Vale Hotel in Cricklade will be the focus of tonight’s Four in a Bed episode at 6pm (Tuesday, May 28), visited by the managers of three other hotels.
Each night this week, one of the four hotels will be visited by the other three, leaving a review from Monday to Thursday, with the winner announced on Friday.
Mark Ingle owns the Grade-II hotel with his wife Helen.
He said: “It’s mad, isn’t it? It’s fantastic to be on the show.
The owners returned to manage the hotel in January 2023, with the show being filmed from June to August of that year.
Mark continued: “Absolutely we have high hopes for the competition. I think we have a good chance.
“The housekeeping are amazing - it’s just amazing walking in the rooms. If you walked in the room now, you'd be like, wow.”
The show requires managers to host the managers of the other three hotels in one of their rooms for one night.
They must lay on a breakfast and an entertainment activity for the visiting competitors.
Competitors fill in an anonymous form on their stay, including hosting, cleanliness, facilities, sleep quality, breakfast and if they would stay there again.
The hosts get to see this feedback, and on Friday it is revealed how much money the guests thought the stay was worth.
The hotel with the greatest overpayment or lowest underpayment compared with the real cost is the winner.
The Vale Hotel put on breakfast in nearby Barista coffee shop and sent guests to Cotswold Country Park as their entertainment.
He said: “When they come back, they're all like, oh my god, that was amazing.”
The hotel also has Jicsaw Thai Restaurant and Jambo Grill connected.
The grill serves Kenyan food and traditional roasts on a Sunday, and Mark says it draws people from far and wide.
He said: “We had to shut the doors at eight o'clock because it could not take more people.”
In a new format for the TV show, the Cricklade hotel will be competing with establishments from across Britain, rather than the local area.
Mark sent his then hotel managers, Taylor and Ian Cox, to stay in the other places, because he was too busy to visit himself.
Watch tonight at 6pm on Channel 4, and the other hotels on Wednesday and Thursday, with the winners announced on Friday at the same time.
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