A family-run business is aiming to raise £65,000 to build an inclusive play centre in the Swindon area.

Swindon-based book publisher Ogeg Ltd, established by Matt Jeffery, has launched a crowdfunding campaign to fund the project, catering to all children, irrespective of their abilities.

Named after Mr Jeffery's children, Ollie and Erin, Ogeg wants to create a play centre that combines inclusivity, environmental sustainability, and education.

Using their combined 40 years of early years teaching experience, the team at Ogeg plans to deliver an experience surpassing traditional playgrounds.

Mr Jeffery's plans for the centre involve a variety of amenities, both indoors and outdoors, including a soft play zone installed with sensory tools and wheelchair-accessible play structures.

His motivation stems from a perceived lack of inclusive play centres in the region, having noticed many were unaccommodating for wheelchair users and children with other disabilities.

He said: "We are incredibly passionate about this project because we firmly believe that every child, regardless of their abilities, deserves a place where they can play, learn, and explore in a safe and welcoming environment."

To support the project with a donation or for more information, visit the Crowdfunder page.

The money secured from the crowdfunding campaign will contribute to identifying a suitable location and cover planning, initial build costs, and the procurement of materials and equipment.

This includes costs such as planning fees, refurbishment, car park suitability, website development, signage, marketing, and initial operational expenses.

Ogeg has pledged to donate five per cent of all profits to charities centred on aiding children and supporting environmental causes.

The team also plans to volunteer in local projects, such as litter picks, tree plantings, and community events.

Inspiration for the play centre came from the children's book 'Adventures with Ollie, the Lost Hat', written by Mr Jeffery's two years ago.

The book, based on an adventure with his son, Ollie, sparked the dream of creating a place where all children can embark on their own adventures.

Mr Jeffery's family are all involved in the business. His dad Graham is searching for the right location, ideally semi-rural but accessible from Swindon.

His mum and sister are working on concept ideas for the centre along with planning sessions and activities.

Meanwhile, his wife, Katie, is helping with the finance and business side of things and his children Ollie and Erin are testing everything and giving their ideas of what to include.