The price of everything keeps going up - but for a short while, one Swindon town centre pub served pints for just 50p each.
The Savoy on Regent Street once offered punters their choice of beer for less than a pound.
Then-manager Kelly Stokes appeared in the Adver to promote this significant sale in January 2002.
The special one-day offer was organised to entice people back into the pub after the New Year festivities.
The popular pub popped up in the paper on several occasions during the late '90s and early noughties.
Savoy staff posed for a pic outside the entrance with a giant cheque for GWR's Christmas Appeal in January 1998 after fundraising £890. Later that month, the team was photographed among several kegs and bottles as they sampled guest beer.
Other happy employees appeared in an April 1999 report on pubs that were allowing some staff to have New Year's Eve off before the millennium arrived.
When a survey dared to suggest in July 2001 that Swindon had no sense of humour, a local reporter spoke to customers Harry Wells, Katie Bayliss, and Stacey Leftwich to prove otherwise.
Julie Rogers was hailed as barmaid of the week that August.
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