A Swindon-based coach operator has teamed up with other transport companies to form a national group.

Barnes Coaches and six other firms - Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel and The Ready Group – have merged into The Coach Travel Group.

The strategic merger aims to create a forward-thinking business focused on unrivalled quality and customer service.

Barnes Coaches CEO Matt Barnes said: “This is a major event for Barnes Coaches and the whole of the UK coach travel industry.

“We are proud to have joined a national group formed by local coach companies. Loyal and new customers will still receive our high level of service, but they can soon take advantage of a wider selection of holidays and tours.

"By joining forces with other respected businesses, we have laid the foundations for an unbeatable group travel experience. With the support of our new partners, we can be a leading name in the industry while continuing our aim of improving every journey.

“The main reason for merging with other coach travel businesses was to expand our reach and capabilities. We can now offer a more complete solution to our customers and will have the ability to say ‘yes’ to new customers wherever they are.”

The newly-formed business has a high-growth strategy with the potential for future acquisitions and is now placed as the travel partner and employer of choice in the industry.

Each of the seven founding firms has a strong reputation for safety, customer service, operational delivery, and a culture of respect for all stakeholders.

The group is committed to staff safety and investing in training, technology and new vehicles to ensure reliable and comfortable trips.

One benefit of having several coach companies working together under one banner is that it can offer UK-wide coverage while retaining a personal and reliable reputation among current customers in local areas.

Matt added: “Our broad base of local customers can still rely on Barnes Coaches to provide an affordable and convenient travel experience with a modern fleet of comfortable, eco-friendly coaches driven by professional drivers.

“As part of a national group, we can negotiate better deals with suppliers and invest in new technologies to enhance the overall customer experience. It will also give us coach parking and service back-up across the country.

“Barnes Coaches customers can expect the same level of service as they have always enjoyed, delivered on our coaches with our drivers. Our focus on customer satisfaction will continue and be delivered by the same team as before.”