A permanent jewellery business which was only started a few months ago has already proved popular at a festival in Swindon.

Carly McCarthy and Kimberley Mobey set up Bond & Fuse back in March, which is Swindon’s first permanent jewellery business, after the concept went viral on social media with people wearing matching permanent bracelets with their loved ones.

The pair have already received lots of positive feedback from customers and on Saturday, June 29 they showcased their business at the Stratton Festival.

They are now planning to grow the business by opening up a permanent space.

Ms McCarthy said: “Myself and Kim teamed up and thought it would be amazing as no one offers permanent jewellery in Swindon.

(Image: Carly McCarthy) "Kim has worked in the jewellery industry for over 10 years and I own two hair salons in Swindon (La Beaute). Between the two of us, we thought it would be the perfect pairing and a great service to offer from within the salons.

“We’ve been best friends since we were four. That’s how we came up with the name Bond & Fuse (BF - for best friends) - it's cheesy but it works.

“Permanent jewellery are dainty bracelets, anklets, necklaces and rings that are custom fit and welded onto you without a clasp.

"We use a quick micro-welding technique to connect the ends together creating a seamless piece of jewellery. We’ve got 19 chains to choose from and an array of charms, so people can design each piece themselves. 

“We love the concept so much, whether people are having a bracelet done because they don’t like clasps and want to treat themselves or for more sentimental reasons to resemble a special bond or memory. It’s so special to be a part of that with them. 

(Image: Carly McCarthy)

“We attended Stratton Festival last week and we were super busy. It was our first event out of the salons and it was so much fun.

"We are at Cotswold festival at the end of the July and in talks with some other local businesses to work together on some fun events.”

The jeweller added: “We’ve opened more slots in our diary as it’s been super popular.

"We are looking at opening a permanent space within La Beaute at Stratton, with regular weekly hours. That way we can accommodate more people on a regular basis.”