Swindon town centre will have a "proper" Christmas market this year, it has been revealed.

There may be five months to go before Santa spreads his magic, but the countdown to the big day has begun thanks to an announcement from Swindon Borough Council on Tuesday. 

The local authority and LSD Promotions have teamed up to launch Swindon's Chalet Christmas Market, set to take place from Saturday, November 23 to Saturday, December 21 at The Parade in Swindon.

As part of the council’s bid to improve the town centre and make it a more welcoming environment, the free event promises to bring a magical festive atmosphere to the heart of Swindon, offering a unique Christmas experience for residents and visitors alike.

The market will include a food court with a variety of mouth-watering street food and seasonal treats including mulled wine and unique and handmade gifts perfect for Christmas shopping.

There will also be roaming Entertainment including live performances and entertainers creating a festive atmosphere. 

The festivities will kick off on Saturday, November 23, with the Christmas Lights Switch On, marking the start of the festive season in Swindon.

More details on the switch-on event, together with which stalls will be at the market, will be announced closer to the date.

Councillor Marina Strinkovsky, the cabinet member for placemaking and planning, said: “I’m thrilled to see a proper Christmas market come to the town centre.

"Everybody loves a Christmas market and it’s only fitting that Swindon should have one of its own. The pretty chalets, twinkling lights and winter-warmer food stalls will go a long way to create a lovely festive spirit.

“LSD is a great operator and has been responsible for some fantastic markets in the past (such as ones in Oxford and Stratford-upon-Avon) so we’re really pleased to be working with them.

“The town centre's current weekly market is already incredibly popular and this addition will only be positive over the festive period.

“Keep an eye out on social media for more information on what you can expect in the near future.”

Siobhan Noake from LSD Promotions, said: “This is a fantastic opportunity for the community to come together and celebrate the Christmas season in a magical setting.

“We’re excited to bring a chalet market to Swindon and provide a festive experience that everyone can enjoy.”