One million cupcakes are set to be handed out for free across the UK this summer.

National chain Cake Box is providing the offer to celebrate the launch of their new digital loyalty card known as the ‘Cake Club’.

The giveaway is available at the brand's Wiltshire outlets in Regent Street, Swindon and Salisbury.

To receive a cupcake, customers need to download Cake Box's new digital loyalty card into their phone wallets.

Once downloaded, they can collect a free buttercream cupcake of their choice from any Cake Box store.

The company, known for its egg-free cakes, was established by CEO Sukh Chamdal and opened its first shop in East London in 2008.

Mr Chamdal said: "I created the company after learning the business of dessert cakes from my late father.

"I wanted to bring fresh cream cakes to the UK, and we had a way to do that without eggs, that didn’t compromise the taste or texture."

Cake Box marketing manager, Shivani Bhanaut Chopra, added: "At Cake Box, we understand the importance of loyalty and rewarding customers.

"Not only are we giving away one million cupcakes, but we are rewarding people with a free £10 gift voucher after their fourth visit too."