The latest addition to the Swindon Designer Outlet stocks many favourites from children's TV and films - and has elicited a big reaction from our readers.

The fittingly named Character.com has merchandise for fans of Disney, Paw Patrol, Bluey, Harry Potter, Minecraft, and many other favourite shows and games.

It opened on Monday, August 5 opposite Slim Chickens with a meet-and-greet with Marshall the Fire Dog from Paw Patrol.

The store opening received a huge reaction on the Advertiser Facebook. One follower said: “We need to pop in here when we have our shopping trip!”

Another said: “This is really good in here and really good prices.”

Not everyone was happy, however. One person mused: “Should've been Build A Bear.”

Featuring the distinctive red carpet which welcomes any store in the MacArthurGlen Designer Outlet, the inside was clean and well-stocked.

An Character.com spokesperson said: “Our happy clothes inspire kids, and adults, to express themselves so that whenever you put on your Character.com clothes, you’re literally wearing a smile!

"Since 2009, we’ve grown to become one of the biggest retailers of character clothing out there, trusted by millions for our unrivalled range, great quality and unbeatable value for money."