The Swindon Designer Outlet's newest shop opened its doors for the first time on Thursday.

Kitchenware chain Kilner has transformed the unit between Denby and Next near the Rodbourne retail destination's North entrance into a shiny storefront full of kitchen essentials.

Customers browsed the shelves stocked with Kilner jars, Mason Cash mixing bowls, stylish Typhoon storage containers, Viners cutlery sets, Ravenhead glassware, and Price & Kensington teapots. 

Staff were on hand to welcome people inside, show them around, and answer any questions they had.

Around lunchtime, shoppers paused to watch a butter churning demonstration carried out in-store by a culinary expert.

The first 50 customers received a free snack-on-the-go jar with their purchases.

A McArthurGlen spokesperson said: "The first ever Kilner store is now open and it’s here in the Swindon Outlet!

"Discover their incredible collection of kitchenware, storage solutions and iconic glass jars."

This latest addition to the retail village follows cosmetics brand Rituals opening there in February this year and luxury shoe retailers Russell & Bromley welcoming the first customers into its newest branch just before Christmas in 2023.