HMV's Swindon store has hosted several events which attracted crowds of shoppers over the years.

In October 1990, the Teenage Mutant Hero Turtles (as the Ninja Turtles were once known in the UK due to the British government's violence concerns about the cartoon creatures having Nunchucks) visited the Regent Street store and met young fans.

In November 1995, the indie trio Saint Etienne met staff and customers at the store while promoting their most successful single 'He's on the Phone', which reached number 11 on the UK charts.

Speaking of charts, a glimpse of a Top 60 from June 20, 1994, shows the range of albums and artists that were popular at the time, with Ride's Carnival of Light claiming the top spot, closely followed by The Orb, The Cranberries, ELO, Eddi Reader, Pure Moods and Pink Floyd as well as compilations by Now Dance, Ultimate '80s, and Dance Hits 94.

Sometimes, the store hosted competitions such as a raffle which gave away a cut-out of megastar Michael Jackson in June 1995 and an April 2003 promotion which allowed new local bands like Origin, which included members Jamie Trowbridge and Freddie Lewis, to cut their own CD.

Long queues formed one one evening in January 1996 as fans got the chance to meet Peter Andre just a few months after hit single Mysterious Girl catapulted him to fame.

In August 1997, Michael Elmes from Wroughton became the first person in the area to purchase Oasis' much-anticipated new album Be Here Now, and received a special certificate from HMV to prove it.

Less than a month later, shoppers lined up to buy Elton John's reworking of Candle in the Wind following the tragic death of Princess Diana.

Despite some financial difficulties after the new millennium arrived, HMV is still going strong today and remains on Regent Street offering all sorts of entertainment options like film and TV BluRay and 4K discs, books, headphones, CDs and vinyl records along with a range of merchandise.