A colourful procession made its way through Swindon’s town centre as part of a weekend of celebrations to mark the birthday of a Hindu god.

Hundreds of people took part in the festivities for Ganesh Utsav, which included music, dance, vegetarian Indian cuisine, fireworks, and a parade on the morning of Saturday, September 7.

The procession brought a two-foot-tall Ganesh idol through the streets of Swindon before welcoming him into the temple and community centre on Regent Circus.

Drummers from Dohl Beats UK in London – the biggest band of its kind in Europe - travelled to Swindon to provide the soundtrack to the procession, and there were quieter moments of prayer and meditation later on to pay respect to the deity and receive his blessings.

Ashish Channawar has organised the cultural event for the last eight years, which brings together people of all ages and faiths from around the world.

He said: “Ganesh comes from a family of gods, he removes obstacles and brings good luck, every religious service starts with him, and we must give him an invitation whenever we buy or start anything.

“It’s a very important and inclusive event, socially and culturally and spiritually. We wanted to get the whole community involved.

“The planning takes two months Around 2,000 people were expected to attend over the course of two days and parts of the event were livestreamed to others watching from abroad.

Local dignitaries including the High Sheriff of Wiltshire and Swindon Borough Council’s chief executive attended.

Pradeep Bhardwaj is a key member of the Hindu Temple’s management committee.

He added: “Ganesh is not just the most worshipped god but also the most loved god.

“This is one of the biggest community events in Swindon and we had an exciting programme lined up to bring the vibrant festivities and revelry.

“People from all walks of life and parts of the world come together to contribute to and celebrate in this immensely popular event.”

The Hindu Temple and Community Centre moved to its premises above the Chaat café in February 2023 after having to move out of its former home on Cheney Manor Industrial Estate, which has since been demolished.

The more central site has proved to be more convenient for devotees and visitors, and its four halls feature more space and flexibility to facilitate an array of events and religious ceremonies.