Aldi has asked Wiltshire shoppers to nominate their favourite staff members.
Ahead of World Kindness Day on November 13, Aldi wants customers to recognise staff members who have made a positive impact.
This could be by helping them find products or having a friendly chat.
The staff members with the most nominations will win a spa break for two.
Shoppers can participate by submitting the staff member's name, store location, and a short explanation (no more than 100 words) of why they deserve to win to colleaguechampions@citypress.co.uk by December 11.
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Richard Thornton, Aldi's communications director, said: "At Aldi, we know the impact that small gestures can have, especially in today’s fast-paced world.
"This initiative is a heartfelt reminder of the essential role our colleagues play in creating a welcoming and supportive environment for our customers.
"We believe that every act of kindness deserves to be recognised and celebrated, which is why we are calling on the nation to help us give back to our amazing colleagues."
In March, Aldi announced its second pay increase for store colleagues this year, taking the supermarket’s investment in pay this year to £79m.
Starting pay for store assistants at Aldi is £12.40 per hour nationally, rising to £13.35 per hour.
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