Swindon’s “iconic” Tesco Extra store has been given a festive makeover in a new national advert.
The town’s ‘big Tesco’ on Ocotal Way was featured in a new teaser advert dropped by the national retailer on Instagram, on Saturday, November 9.
Tesco’s video shows the Swindon store briefly before a delivery van emblazoned with the words Merry Christmas goes by.
As it moves past the shot transitions to show the building in the mocked up style of a gingerbread house set against a snowy backdrop.
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When asked by Swindon resident Neil Robinson if the supermarket featured was the Ocotal Way branch, a Tesco spokesperson labelled the store’s distinctive design “iconic.”
They said: “That’s right! The pointy tower is iconic.”
This short clip was posted with the caption “something festive is coming”, which suggests Tesco could be about to release new Christmas products ahead of the holiday.
The store’s Christmas makeover went down well with shoppers.
One person said: “The prettiest big Tesco I’ve ever seen.”
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