BEAUTY and health retailer Superdrug has fired a summer pricing salvo on the high street.
On products from allergy to baby and fragrance to family planning it positions itself as the UK's best value beauty and health retailer on the high street with the promise that its basket of biggest selling lines is at least 15 per cent cheaper than Boots.
The store is also pricing its top selling fragrance basket up to 50 per cent cheaper than Boots. And branded baby food prices are up to 15 per cent cheaper.
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