More women are buying cars from Honda dealers than ever before, according to the National Car Buyers Survey.
The percentage of female car buyers has increased from 30 per cent in 2000 to 37 per cent in 2005.
The key to Honda's success seems to be in knowing how to treat their female customers.
Latest findings from SpeakBack, the Honda UK customer satisfaction programme which has surveyed more than 50,000 Honda customers, back up the data from NCBS.
These findings indicate women who buy cars from Honda are happier with sales and service.
These findings are opposite to that of the national trend.
Fifty four per cent of women visiting Honda dealers rated the sales as excellent.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article