IT'S not just the Magic Roundabout that's causing confusion for drivers in Swindon.
The road layout is evidently baffling motorists because the town has been ranked second most difficult places to navigate in the country.
Research shows motorists here buy more in-car satellite navigation systems than anywhere else in the UK apart from Manchester.
Disorientated drivers are dependent on the Global Positioning Systems according to electronics retailer, Maplin Electronics and the latest GPS sales figures from its 105 stores across the country.
Aberdeen came out as the easiest place to drive through after motorists there spent the least on GPS in the last 12 months.
Adrian Sawyer, the assistant manager at Maplin in Swindon said: "We do sell huge numbers of the machines here in Swindon but for someone born and bred in the town like me it's easy to find your way.
"There are one or two areas that can be confusing, like North Swindon and West Swindon, so I can see why people might need them."
Driving instructor Terry Norman-Thorpe, of The Driving Academy, in Highworth, said: "We use and know the routes. There is no doubt it can be tricky. Often the signs don't give you the information you need, so it's no wonder people are buying more of these navigation systems."
David O'Reilly, the marketing director at Maplin Electronics, said: "Driving around Manchester and Swindon's confusing and complex road network is clearly proving a challenge for many motorists who are dependent on their sat nav.
"Without the latest satellite kit, navigating endless traffic jams and one-way streets is impossible for many motorists living in towns and cities across the UK.
"With GPS advancing all the while and retailers experiencing a sat nav sales boom over the last 12 months, at least the latest in-car technology solves the dispute between couples over directions."
Earlier this year the driver of a lorry from Coventry blamed his sat nav for directing him under and into Swindon's notorious Whitehouse Bridge.
But the kit is also popular with thieves there have been dozens stolen from Swindon, which prompted the police to warn against buying them in pubs.
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