MORE than 100 women from across the town were treated yesterday at a ladies’ pampering day in aid of Breast Cancer Care.

The event, organised by the Swindon Advertiser in association with Niche Events, took place at the Hilton Hotel and attracted flocks of women of all ages keen to try out beauty treatments.

Two fashion shows were held during the event, which raised £300, showcasing the latest trends by French clothing company Captain Tortue and Luna, a shop in Marlborough.

Usha Karavadra, of Niche Events, said: “It went really well – the fashion shows were great and we had lots of demonstrations and stalls with alternative therapies. We tried to make it a really varied mix so people could get a taste of what there is in Swindon.

“Most businesses these days use things like Facebook and Twitter to promote what they do but some of the businesses at the event rely purely on word of mouth, so holding an event like this brings people together.

“A lot of people won’t realise that these kinds of therapies are available here in Swindon, so it is great that people came along and were able to raise money for charity at the same time.”

Trade stands showcased a range of treatments such as eyebrow threading, hair removal, massages and more, as well as demonstrations from Matt Fiddes Martial Arts.

Hannah Ashworth, general manager at the Laser Clinic in West Swindon, said: “It is great to be involved in the event and support local businesses while raising money for charity.”

Sue Marsh, consultant for Captain Tortue clothing company, said: “Events like this with the fashion shows are a great way of showing off our clothes.”