Mark Kennedy felt that Swindon Town were "too nice" during their 4-0 home humbling at the hands of Walsall in League Two.
Swindon were humbled in their first home game of the League Two season, with Jack Bycroft able to keep Walsall at bay early before Josh Gordon and Jamille Matt eventually broke through to score in the first half.
Taylor Allen then whipped in a wonderful free kick and Albert Adomah spun a shot into the bottom corner to round off the rout and see Town get off to a sloppy start in front of their own supporters.
Kennedy said that Town were dominated in both boxes and that is where the games is won and lost.
He said: "The black and white of today's game was that we got dominated in both boxes, physically I thought their strikers dominated at defenders and their defenders dominated our strikers.
"The game is all about moments and it is about what you do in both boxes, normally everything in between the 18-yard boxes is pretty even and I felt that today.
"My disappointment from today and our learnings from today was mentally for sure we need to be tougher in moments in the game and they came well out on top in that and that is what won them the game."
Kennedy was asked whether anything in the game surprised him and he said that losing the physical duel was not what he expected.
He said: "I would say that I was surprised by the physical dominance of the opposition because I think we are quite a big team and quite a physical team.
"But I thought we were passive in both boxes today, probably all over the pitch actually, so I was a little bit surprised by that.
"We can have reasons for it but we can't have excuses for it when we look at things that, I don't want to say hindered or haven't helped, but we lost the game on merit today.
"We were probably too honest and we didn't do the dark arts well.
"Ultimately we played a nice game of football today and football is not nice. You have to be a killer and I thought we were too nice in everything we did and I don't feel we made the game look like a high-octane game of EFL football."
But ultimately Kennedy was not getting too wrapped up in one defeat and remains committed to his methods.
He said: "I don't take it personally, I am a very rational and balanced man. No one is going to die today, we lost a game of football.
"Trust me, I will say this out loud, we are going to lose loads of games of football this year, but we are going to win a lot of games too.
"Nobody goes through the season without losing games of football, every champion loses games, that is the nature of the beast.
"My wife sent me a lovely text after the game of what I used to say to her 'Never get too high and never get too low.'"
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